The Collectivos

We’re happy to meet you and invite you to get to know us. As change makers and role models we work hard everyday to connect, inspire, create, and deliver awesomeness.

While we all come together to deliver on impactful work, we also have our own areas of expertise, passions and even reputations to live up to!


Mando Rayo, CEO & Engagement Strategist









Mando is CEO and Engagement Strategist at Mando Rayo + Collective, a multicultural advertising agency based in Austin, Texas. Mando is an award winning Texas blogger and co-author of Austin Breakfast Tacos: The Story of the Most Important Taco of the Day and the upcoming book, The Tacos of Texas to be published by University of Texas press in the Fall of 2016.

Mando’s work is deep rooted in multicultural experiences and works on campaigns with such brands as Whataburger, KLRU-TV, PBS Austin, Texas Beef Council, Austin Film Society, People en Español Magazine y más. Mando’s work has been featured on Bon Appetite Magazine, The Food Network, NPR, The New York Times and SXSW

As a grassroots cocinero and taco aficionado, Mando shares his Latino perspectives on and canvasses Texas to explore all things tacos. While most food bloggers focus on trendy foods and fancy trailers, Mando focuses on the richness of the culture, history and traditions. From Al Pastor to Puffy, Breakfast Tacos to Discada, Mando chows down on the tastiest tacos Texas has to offer.



Paulina Artieda, Creative Strategist








With over 13 years of experience in the advertising industry, Paulina aims to solve client’s problems with imagination and “aha” moments and in return delivers on strong concept direction, strategy and brand building ideas. As a creative strategist, she has lead above the line, below the line and experiential campaigns for a variety of clients including REI, American Family Insurance, Bacardi, Sprite, Whataburger, MillerCoors, Procter & Gamble and Nike as well as Austin Child Guidance Center, SafePlace, Austin Film Society and KLRU-TV, Austin PBS. Her multicultural experience includes cross-market and fully integrated campaigns for both Hispanic and African-American communities. Paulina is also blogger and contributor in the digital landscape where she highlights creative and bicultural trends and prefers to write in Spanglish.


Monica Maldonado Williams, Communications Director

Williams created GivingCity Austin in 2007 to respond to the community’s lack of information that empowers them to become social and philanthropic activists. Her work combines experience in traditional marketing communications and journalism with an activists’ and entrepreneur’s approach to social issues. GivingCity creates content online, in print and live at events, that connects, educates and inspires others to get involved in our community.