THE DIGI-DIVIDE AT SXSW 2014 STUDY RELEASED

The intersection of tech + Latinos is where our passion lies and where we see tremendous opportunities for growth and what better place to capture this experience than SXSW. It is for these reasons that earlier this year, we commissioned a study on the Latino experience at the SXSW Interactive Festival. Today, we’re proud to…

Content for Latino Millennials at #FestivalPEOPLE

MRC was proud to partner with Mercury Mambo and work on the 2014 Festival PEOPLE en Español. We were tasked to develop content and programming that speaks to today’s Latino Millennials through celebrity panels and sessions that were provocative, bilingual & engaging. This included talk shows, a tribute to a Latin American icon, live performances and Q&A’s…

What’s Next in Hispanic Marketing?

Find out at the Austin AdFed Hispanic Marketing Symposium, June 4 – Austin. These days it seems like everyone’s got Hispanics on the brain — whether it’s in consumer products, food, entertainment or politics — you can’t get too far without hearing how this growing demographic is important to you and the future of your…

EL HANGOUT ATX @ SXSW

Experience a common ground where Latino blogueros and influencers come together and revel in the mayhem of the SXSW Interactive Festival. The bloguero community has grown to become a loud and proud voice for Latinos on many issues and offer a unique perspective on the newest trends and inspirations. These Digitinos (Digital Latinos) have also…

#MiHistoriaATX Video Series – KLRU-TV, Austin PBS

As part of the national documentary premiere, “Latino Americans,” the Austin-based PBS affiliate KLRU-TV, PBS AUSTIN developed programming for Hispanic Heritage Month. To introduce Latino Americans to the Hispanic community, KLRU partnered with the team to create a digital marketing program – #MiHistoriaATX – to raise awareness of the series. The team developed 27 YouTube…