Report: The Digi-Divide at SXSW 2014


We’re excited to release the findings from our Latino study: THE DIGI-DIVIDE AT SXSW 2014 STUDY, a first-of-its-kind report that offers insight into the Latino experience at SXSW Interactive Festival. In conjunction with EthniFacts and support from Kapor Center for Social Impact, the study sheds light on the Latino experience at the South by Southwest Interactive Festival, calling for greater inclusion of Latinos into programming and panels at the Interactive portion of the annual event.

Based on quantitative and qualitative research conducted during the 2014 Interactive Festival with over 200 participants, the Digi-Divide report highlights three key themes:

  • Although Latinos are viewed as heavy users of social media and other digital media, they are seen as practically absent in development of technology and entrepreneurship.
  • Respondents appreciated SXSW’s inclusion via the “Latinos in Tech Track,” but more Latino-specific programming should be incorporated into the main event.
  • Including Latinos in “mainstream panels” is an important step to create inclusiveness and diversity in the broader conversations taking place at the conference.

The report is available to download for free and offers 10 strategies that SXSW and tech companies such as Google, Twitter and Facebook can put into action. It also recommends engaging key influencers and organizations dedicated to building capacity for Latinos in the digital space. Other recommendations include strategies for tech companies and Latinos along with training resources.

TO DOWNLOAD THE REPORT, please fill out your contact information below. If you have any questions, please contact Mando Rayo at

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