" There are very talented Latinos that come to SXSW...and there is a desire and opportunity to reach out to our community. "LATINO IDEATION Participants

MRC on NPR : ‘Hispanic’ Or ‘Latino’? Polls Say It Doesn’t Matter — Usually

In January, we spoke with NPR’s Code Switch on the age old question – Hispanic or Latino? We say it depends who you’re asking. Below is an excerpt from the story. “And there’s a local equivalent of that here in the U.S.: Marketing specialist Mando Rayo says he’s “part Mexican, part American, 100 percent Tejano!”…

#BLOGUERAS: Latinas and the Importance of their Voice

We’re excited to be presenting the Bloguera session to SXSW. Our creative strategist, Paulina Artieda is the mastermind behind bringing these #blogueras together. #BLOGUERAS: Latinas and the Importance of their Voice Saturday, March 8  at 3:30pm Holiday Inn Townlake The Latina perspective has long been absent from many mediums until most recently with the growth…

EL HANGOUT ATX @ SXSW

Experience a common ground where Latino blogueros and influencers come together and revel in the mayhem of the SXSW Interactive Festival. The bloguero community has grown to become a loud and proud voice for Latinos on many issues and offer a unique perspective on the newest trends and inspirations. These Digitinos (Digital Latinos) have also…

#MiHistoriaATX Video Series – KLRU-TV, Austin PBS

As part of the national documentary premiere, “Latino Americans,” the Austin-based PBS affiliate KLRU-TV, PBS AUSTIN developed programming for Hispanic Heritage Month. To introduce Latino Americans to the Hispanic community, KLRU partnered with the team to create a digital marketing program – #MiHistoriaATX – to raise awareness of the series. The team developed 27 YouTube…