Trends, Tidbits Y Más at Hispanicize 2014

There’s a plethora of marketing conferences aiming to push out the latests trends on technology, marketing, and all the hype. As you may know, few take the lead on offering unique discussions and forward thinking insights that involve the Latino market. With that in mind, I had the opportunity to attend Hispanicize, a fairly new…

MRC on NPR : ‘Hispanic’ Or ‘Latino’? Polls Say It Doesn’t Matter — Usually

In January, we spoke with NPR’s Code Switch on the age old question – Hispanic or Latino? We say it depends who you’re asking. Below is an excerpt from the story. “And there’s a local equivalent of that here in the U.S.: Marketing specialist Mando Rayo says he’s “part Mexican, part American, 100 percent Tejano!”…

#BLOGUERAS: Latinas and the Importance of their Voice

We’re excited to be presenting the Bloguera session to SXSW. Our creative strategist, Paulina Artieda is the mastermind behind bringing these #blogueras together. #BLOGUERAS: Latinas and the Importance of their Voice Saturday, March 8  at 3:30pm Holiday Inn Townlake The Latina perspective has long been absent from many mediums until most recently with the growth…

EL HANGOUT ATX @ SXSW

Experience a common ground where Latino blogueros and influencers come together and revel in the mayhem of the SXSW Interactive Festival. The bloguero community has grown to become a loud and proud voice for Latinos on many issues and offer a unique perspective on the newest trends and inspirations. These Digitinos (Digital Latinos) have also…

#MiHistoriaATX Video Series – KLRU-TV, Austin PBS

As part of the national documentary premiere, “Latino Americans,” the Austin-based PBS affiliate KLRU-TV, PBS AUSTIN developed programming for Hispanic Heritage Month. To introduce Latino Americans to the Hispanic community, KLRU partnered with the team to create a digital marketing program – #MiHistoriaATX – to raise awareness of the series. The team developed 27 YouTube…