Multiculturals at SXSW: The Hangout

We’re gearing up for the 2015 SXSW Interactive Festival in Austin and this year we’re bringing the event for multiculturals at SXSW. We’re partnering with Time Warner Inc. to create a space where people of color can experience a common ground where content creators, bloggers & influencers can come together & revel in the mayhem…

THE DIGI-DIVIDE AT SXSW 2014 STUDY RELEASED

The intersection of tech + Latinos is where our passion lies and where we see tremendous opportunities for growth and what better place to capture this experience than SXSW. It is for these reasons that earlier this year, we commissioned a study on the Latino experience at the SXSW Interactive Festival. Today, we’re proud to…

Content for Latino Millennials at #FestivalPEOPLE

MRC was proud to partner with Mercury Mambo and work on the 2014 Festival PEOPLE en Español. We were tasked to develop content and programming that speaks to today’s Latino Millennials through celebrity panels and sessions that were provocative, bilingual & engaging. This included talk shows, a tribute to a Latin American icon, live performances and Q&A’s…

What’s Next in Hispanic Marketing?

Find out at the Austin AdFed Hispanic Marketing Symposium, June 4 – Austin. These days it seems like everyone’s got Hispanics on the brain — whether it’s in consumer products, food, entertainment or politics — you can’t get too far without hearing how this growing demographic is important to you and the future of your…

Trends, Tidbits Y Más at Hispanicize 2014

There’s a plethora of marketing conferences aiming to push out the latests trends on technology, marketing, and all the hype. As you may know, few take the lead on offering unique discussions and forward thinking insights that involve the Latino market. With that in mind, I had the opportunity to attend Hispanicize, a fairly new…

MRC on NPR : ‘Hispanic’ Or ‘Latino’? Polls Say It Doesn’t Matter — Usually

In January, we spoke with NPR’s Code Switch on the age old question – Hispanic or Latino? We say it depends who you’re asking. Below is an excerpt from the story. “And there’s a local equivalent of that here in the U.S.: Marketing specialist Mando Rayo says he’s “part Mexican, part American, 100 percent Tejano!”…