Austin Taco Tour – Curated Experience for General Mills/Old El Paso

Take one part Austin vibe, 2 parts taco culture and 10 parts blogger engagement, what you have is a customized taco tour for General Mills & Old El Paso. MRC developed and curated the Austin Taco Tour as part of Old El Paso’s #FrshestBloggers on the Web campaign kick-off. We worked with the General Mills…

When it Comes to Ad Towns, Don’t Mess With Austin, Texas

Great to see all the media attention Austin is getting, especially when they mention independent agencies like MRC! Good story on the creative ad sector in Austin on AdAge. “Whatever hipster hub Portland, Ore., might claim, Austin, Texas, is the original “keep it weird” city. But like Portland, the city’s advertising and tech scene is…

What’s Next in Hispanic Marketing?

Find out at the Austin AdFed Hispanic Marketing Symposium, June 4 – Austin. These days it seems like everyone’s got Hispanics on the brain — whether it’s in consumer products, food, entertainment or politics — you can’t get too far without hearing how this growing demographic is important to you and the future of your…

Trends, Tidbits Y Más at Hispanicize 2014

There’s a plethora of marketing conferences aiming to push out the latests trends on technology, marketing, and all the hype. As you may know, few take the lead on offering unique discussions and forward thinking insights that involve the Latino market. With that in mind, I had the opportunity to attend Hispanicize, a fairly new…

MRC on NPR : ‘Hispanic’ Or ‘Latino’? Polls Say It Doesn’t Matter — Usually

In January, we spoke with NPR’s Code Switch on the age old question – Hispanic or Latino? We say it depends who you’re asking. Below is an excerpt from the story. “And there’s a local equivalent of that here in the U.S.: Marketing specialist Mando Rayo says he’s “part Mexican, part American, 100 percent Tejano!”…

#BLOGUERAS: Latinas and the Importance of their Voice

We’re excited to be presenting the Bloguera session to SXSW. Our creative strategist, Paulina Artieda is the mastermind behind bringing these #blogueras together. #BLOGUERAS: Latinas and the Importance of their Voice Saturday, March 8  at 3:30pm Holiday Inn Townlake The Latina perspective has long been absent from many mediums until most recently with the growth…

EL HANGOUT ATX @ SXSW

Experience a common ground where Latino blogueros and influencers come together and revel in the mayhem of the SXSW Interactive Festival. The bloguero community has grown to become a loud and proud voice for Latinos on many issues and offer a unique perspective on the newest trends and inspirations. These Digitinos (Digital Latinos) have also…