In the Driver’s Seat

Whether you’re going to work or hanging out with family and friends in Austin, Texas the commute is getting increasingly difficult and now more than ever public transportation is on the rise. With a growing city, Capital Metro has made it their mission to relieve this stress and much of that is owed to the drivers responsible for helping the community get to their destinations safe and sound and with a smile. For these reasons, we were excited to work with Travis Transit Management, Inc. (TTMI) this year, the hiring and management company for Capital Metro buses. Our task was to help them develop an employee recruitment website that not only simplified the application process but also communicated the personality of this exceptional company and the uniqueness of Austin. In addition, to our deliverables we also wanted to offer stories on the people driving Austin around so we partnered with Dennis Burnett and produced 3 videos documenting what it’s like to be in the diver’s seat. As you’ll see in the video above, bus operators like Arthur have made a career out of their trade and have enjoyed the ride along the way.