What’s Next in Hispanic Marketing?

Find out at the Austin AdFed Hispanic Marketing Symposium, June 4 – Austin.

These days it seems like everyone’s got Hispanics on the brain — whether it’s in consumer products, food, entertainment or politics — you can’t get too far without hearing how this growing demographic is important to you and the future of your business.

In Texas alone this “market” actually accounts for 38% of the population, and a growing share both here and nationwide. No one wants to be left out when it comes to an important trend like this, so on June 4 the Austin Advertising Federation is sponsoring the Hispanic Marketing Symposium to provide answers to these questions, and share insights with everyone from marketers to business owners on how to best capture this growing consumer segment.

The symposium, themed “Running the Game,” will run from noon to 7 p.m., bringing together experts, thought-leaders and more to share strategies, case studies, trends and insights on connecting with Latinos.
We’re excited to be producing this event and bringing our own brand of insight to the conference with TED Talk-style sessions, a hackathon-style pop-up agency non-profit competition and much more. A few more tidbits you won’t want to miss:

  • Chingo Bling, Actor/Rapper/Entrepreneur – Chingo Bling/Desmadre.com
  • Christian Filli, SVP, Cultural Insights – LatinWorks
  • Marisa Trevino, Founder – LatinaLista
  • Luis Patiño, SVP – Univision
  • Liz Arreaga, Partner – Mercury Mambo

Gamechanger Agenda Includes:
12:00pm – 1:00pm Registration
1:00pm – 5:00pm Sessions and Workshops
5:00pm – 7:00pm El After-Party

By now you’re probably wondering, “Where can I get my tickets?” The answer is right here, and invite your friends! And we have to thank our partners & sponsors for helping us put on this exciting event: PRESENTING PARTNERS: Austin American-Statesman and Austin360 #Austin360app and supporting sponsors: St. David’s Foundation, LatinWorks, KLRU-TV, PBS Austin, Dieste and the University of Texas at Austin Division of Diversity & Community Engagement & the Greater Austin Hispanic Chamber of Commerce.

For more information on the Hispanic Marketing Symposium, visit our website. To register for the Hispanic Marketing Symposium, click here.

Blog post via @SaraChicaD