We came, we developed EL HANGOUT ATX for Latinos and experienced the 2014 SXSW Interactive Festival. We learned a lot and we hope to see more Latino integration with the festival in the years to come. We were asked about our experience by KUT and PRI’s The World. Check out the stories below…
“What would be your suggestion to be more integrated into those conversations?” (Mando) asked. “The key players? The decision makers? Or being at the convention center?” Listen to to the full story on KUT.
Mando Rayo runs a multicural advertising and marketing firm in Austin. He’s participated in SXSW Interactive since 2008 and has mixed feelings about the Latino “track” at this year’s conference. One problem, he said, was that the venue for the track, a hotel almost a mile from convention center in Austin, was too far from the main event and isolated the panels.
“I think it was great that we had it, but it was separate,” he says. “The convention center is the hub, and if you leave [to go to the Latino-focused panels] you miss out on other sessions.” Read the full story on PRI The World.